Teacher:                                Kimberly Wood

Best time to contact:          2:30 – 3:30 P.M.  M-F

Telephone:                           269.674.8001 Ext. 5248

Email address:                     kwood@vbisd.org


Kimberly Wood   •    (269) 539.5248     •     kwood@vbisd.org


The purpose of this course is to prepare students for either employment upon completion as a Graphic Designer or to further their education toward a two-year or four-year degree in their chosen specialty within the Commercial Design field.



Design & color theory, computer skills, and drawing skills.



Students will learn the basics of graphic design using the tools and techniques of several software programs as listed as well as develop some traditional illustrating, layout and presentation skills. They will research subjects on the Internet for information, rendering reference and images themselves within the considerations of existing copyright laws. They will practice their presentation skills within the classroom as well as to other students and faculty within the technology center. Students will create designs that use organizational principles and functions to solve specific design problems. They will learn about the mainstream culture and its connection to the Commercial Design field and images. They will demonstrate the ability to integrate structures and characteristics to accomplish commercial purposes of design.


The objective of the Commercial Design program is to learn how to provide design services to clients by gaining skills in the following:

   • Communicate with client/instructor to understand the requirements of the design project to be accomplished.

   • Decide on a course of action to accomplish the goals of the design required.

   • Work to create design sketches for client/instructor assessment.

   • Accept direction/guidance from instructor on which sketch to pursue for further development.

   • Work to complete project to design specifications.

   • Present finished project to client/instructor for assessment.

   • Reflect on the design process and its results and make adjustments in process for future projects.



Segment 1: Industry Overview

Segment 2: Safety & Health

Segment 3: Intro to Design & Image Development

Segment 4: Introduction to Image Output

Segment 5: Introduction to Finishing Operations

Segment 6: Employability Skills & Portfolio

Segment 7: Applied Academics

Segment 8: New Media, Advanced Design & Image Development

Segment 9: Leadership

Segment 10: Advanced Image Output

Segment 11: Advanced Finishing Operations

Segment 12: Project Management



  • Elements of Art

  • Principles of Design

  • Logotype Design

  • Corporate Identity

  • Typography

  • Layout

  • Advertising Design

  • Illustration

  • Image Manipulation

  • Color Theory

  • Stop-Motion Animation

  • Website Portfolio

  • Wireframing

  • Traditional Portfolio

  • Large Format Printing

  • Product Design

  • Digital Photography

  • Communication & Interpersonal Skills

  • Presentation Skills

  • Math

  • English

  • Ethics

  • Copyright Issues

  • Employability Skills

  • Safety Considerations



Commercial Design students are to conduct themselves in a professional manner at all times. The following characteristics are to be exhibited while in the classroom, on field trips, during guest speaker presentations and at any time during which the student is on school property or otherwise representing the Commercial Design program. Failure to do so will result in daily point deductions in the category for which the infraction occurred.


Professionalism: The Commercial Design student will exhibit professional conduct by:


  •       Arriving on time to class, being prepared to work and learn

  •       Refraining from the use of profanity

  •       Refraining from gum chewing - perceived as unprofessional in the industry

  •       Presenting self in hygienic, well-groomed manner

  •       Treating all others with respect

  •       Conducting self with maturity by making appropriate decisions related to conflict resolution

  •       Cleaning all work and study areas after use

  •       Restocking all supplies and supply areas after use

  •       Assisting others as needed as identified by instructor

  •       Listening attentively to speaker/lecturer while exhibiting professional posture

  •       Complying with all procedural and policy guidelines set forth by VBTC.


Participation: The Commercial Design student will exhibit classroom participation by:


  •        Taking lecture notes daily and filing in own binder for that purpose

  •        Arranging to obtain all assignments/lecture notes from another student if absent

  •        Actively participating in classroom discussions on a daily basis

  •        Listening to speaker/lecturer while exhibiting professional posture

  •        Practicing unit skills as directed by instructor and spelled out on handout materials


(Note: if student has mastered the skill they are to assist others with skill mastery, not sit down to pursue individual areas of interest, either educational or personal)


  • Completing assignments as directed, following instructions and being open to possibility of revisions to accomplish objectives as directed by instructor

  • Demonstrating the ability to work in a group, with varying lab or cooperative learning partners.


Staying on Task. The Commercial Design student will exhibit dependability skills by:


  •        Attending to Program and academic instructors in a mature, attentive manner

  •        Exhibiting ability to work effectively with minimal supervision

  •        Taking notes and listening during lecture/theory exercises

  •        Taking notes and storing them in binder provided for that purpose

  •        Completing all program tasks as directed by instructor

  •        Participating in both group and individual activities

  •        Adhering to safety guidelines during all classroom time

  •        Actively and positively contributing to all leadership activities

  •        Refraining from private conversation during lecture

  •        Refraining from private conversations while others are speaking

  •        Refraining from resting head on desk

  •        Handing in assignments on time



Students who successfully complete the Commercial Design Program will be qualified to seek work in the commercial design field. Anyone in the commercial design field is dependent on the approval of the client in order to consider the project or assignment complete. This involves a review process whereby the client, or in our program, the instructor, reviews the sketches or work-in-progress and directs the student on how to best complete the assignment. Students will realize that there is a fundamental difference between fine arts and commercial design in that commercial design is not always an expression of their personal vision but is contingent on review by the instructor and satisfactory completion of work based on instructor direction. Observable behavior which reflects a professional attitude, organization and personal responsibility for behavior and good work ethic is required to successfully pass this course. Therefore, "Professionalism" will be weighted equally with "Quality/Quantity" of work performed and “Participation with respect to grading. Unprofessional behavior will result in documentation of the unprofessional behavior with corresponding point reductions. Students will be responsible for all points allocated to individual classroom assignments. Semester grades will be criterion-referenced, based upon number of points obtained divided by the number of points possible. The 4-scale based grading criteria are as follows:


4 = A

3 = B

2 = C

1 = D

0 = F

70% awarded for Commercial Design Job Skills. Actively participates in all program tasks, skill, theory and computer lab activities (both group and individual). Completes all projects following directions, whether from program instructor or other in-house/staff “client.”  Actively participates in field trips to local Art museums and colleges. Creates entries for student organization competitions held at regional, and for those who qualify to proceed, to state and national level. Participates in question and answer sessions with guest speakers in the field of Commercial Design from nearby community.


Integrated Math. Completes related Math tasks to do with measurement, fractions, decimals, computation and use of proportion wheel. Works to visualize and create via traditional as well as digital means a variety of tessellations. Understands and creates traffic and time charts to compute project estimates for cost and time. Uses database software to create charts and diagrams.


Integrated English. Completes related English tasks to do with communicating with clients or prospective employers through business letter writing. Composes a resume detailing student’s education and job history to date and a cover letter to introduce it. Works to visualize and create via digital means a video communication of a promotional nature. . Understands and prepares an Artist Statement for oneself. Practices with mock interviews as well as presentation techniques for student organization competitions.


30% awarded for Employability. Maintains a mature, professional classroom demeanor by complying with program rules and guidelines, and maintaining a respectful attitude toward others. Works cooperatively with others without supervision). Follows safety rules during class time. Dresses according to dress code each day (NO cleavage OR midriff, front or back showing, NO leggings/yoga pants, NO underwear in plain view). Follows safety rules during class time. Clocking in and out at specified bus times.





Commercial Design Math



Nancy VanHoeven

Commercial Design Math Instructor

VBISD Technology Center





The math instruction in the class will consist of math relating to the Information Technology Cluster, specifically as related to the Graphics & Printing Technology and Communications field. It will be team taught by the math teacher and the programming teacher.



  • Practice measurement skills reading a ruler, and measuring to the sixteenth of an inch.

  • Perform various mathematical computations involved in projects.

  • Use proportions to create a scale drawing. (use ruler and quadrant method)

  • Study vanishing points to create perspective drawings.

  • Learn to keep track of time spent on various projects.

  • Calculate the cost of time spent on projects

  • Calculate the cost of creating a project from inception to final product.

  • Learn to use a proportion wheel to find equivalent ratios and percent.

  • Create a billing sheet in Excel

  • Create tables and related graphs in Excel.

  • Study Tessellations: Measuring angles, Symmetry, Dilation, and Slide Images.

  • Create some figures using origami.

  • Study Fibonacci sequence and create art using it.

  • Study parallel lines and three dimensional shapes to create optical illusion drawings.

  • Research careers: cost of education, potential earnings.

  • Create a personal budget for present earning situation and future occupation based on their educational plan and career research.




Time Keeping

Key Train

Bag and Box Projects

Create a Billing Sheet

Traditional Tessellation

Personal Budget

Tessellations and Angle Study

Pi Day

Digital Tessellation

Grid Drawings

Fibonacci Sequence

Optical Illusion Drawings

Victor Vassarley Drawings

Op Art: Megan Geckler

Graph Budget


Infinity Tiles



All handbook and classroom rules apply.

Please ask for assistance if you don’t understand the directions.



Students are expected to complete all assignments.






Commercial Design English



Chris Roberts
490 South Paw Paw Street
Lawrence, MI 49064

Phone: 269-539-5267
Email: croberts@vbisd.org
Fax: 269-674-8954



Commercial Design English exercises, activities, projects and assignments will enrich your CTE training by helping you to sharpen English skills identified as crucial for success in the field.



The Integrated English Academics Instructor teams with the Career-Technical Instructional Program Manager to create and co-implement projects aligned with the current required academic curriculum models (Michigan Merit Curriculum/Common Core State Standards) congruent with CTE program standards.



Projects that demonstrate competencies learned are listed below. The instructors will implement English components to correlate with the ebb and flow of ongoing CTE training , which may include more or less breadth or depth depending upon what appears to be needed or according to what degree will maximize student engagement, performance, and learning for each given segment of CTE training and study. Additional curriculum may be created throughout the school year as needed and as time permits, including learning experience pilots, in order to help students develop English skills to become more successful in their lives and careers. Second-year students may be required to complete the items below, or to complete modified or alternate versions of each item listed below.


- Case Study
- Interview Comic

- RePurpose: Environmental Awareness
- Reissue/Repackage

- What Inspires You
- What is Funny?

- Baseline Writing Sample
- Illustration Analysis

- Artist Comparison Presentation

- “The Veldt”
- Aesthetics Geometry Artist Statement
- Creative Writing



Procedures and expectations in CTE English are consistent with those implemented in CTE program lab as articulated by the CTE program instructor.



Exercises, activities, projects and assignments will be graded according to rubrics that include quality, effort and deadlines. Your English work will be applied with Commercial Design work as part of your CTE program grade.



Additional materials, resources, handouts or references will be supplied by the English instructor throughout the school year as needed, but no additional, formal textbook will be required for CTE ELA in 2017-2018.



*Please refer to the Van Buren Tech Handbook for details.




    • Academic honesty

    • Helping to create an environment in which all are able to learn

    • Respecting instructors, staff and peers

   • Maintaining professional posture and staying alert

    • Displaying awareness and adherence to safety considerations

    • Keeping a social distance from others and respecting their privacy

    • Showing respect and responsibility towards classroom property, equipment and supplies

• Exhibiting consistent interest in commercial design subject matter and professionalism by:             

a.) Maintaining a 90% attendance rate

b.) Arriving on time for class 90% of the time           

c.) Being prepared for class 90% of the time

d.) Completing assignments 90% of the time           

e.) Avoiding any two discipline referrals within any six week period


*For due process and grievance policies see Van Buren Tech Student Handbook.


Students enrolled in the Commercial Design program that consistently violate program requirements related to professionalism, dependability, participation, quantity and quality of work performance or job skills may be best suited for employment in another career area other than commercial design. Therefore, the following disciplinary referral procedure has been developed to identify areas for non-compliance, develop strategies for improved compliance, and/or a means of assessing the student for career development in an area other than employment in the commercial design industry.


Consistent violation of class criteria does not mean the student cannot succeed in a career; it does, however, suggest that the student has lost interest in, or commitment to, a career in the commercial design industry. Students who progress through the citation process without exhibiting behavioral changes necessary for meeting program curriculum criteria may be transferred from the Commercial Design program to another career program or to their home school for further educational development.


1) Receiving greater than two discipline referrals in any six week period.


2) Each referral will result in the student progressing through the disciplinary action steps outlined in the student handbook.


3) Student will be offered assistance in strategies for mastering program success with each step.


4) Parents will be notified of each step and invited to become active in reinforcing success strategies in the home setting.


Note: Students who fail to turn in assignments on time may be referred to counseling for academic referral to another Technology Center program as late assignments are not accepted in the Commercial Design industry.


Students are expected to listen for and follow directions, respect their fellow students, respect materials and equipment, and observe all common courtesies towards each other, faculty and staff. They are expected to work in a timely manner considering the fact that the commercial design industry entails strict adherence to deadlines. At times they will be required to work on projects for other programs and instructors within the technology center.












Articulated credit is credit that is recognized by colleges and universities, but it is their decision to translate it into college credit.

Articulation credit for this class is offered through:

  • Ferris State University

  • Lake Michigan College

  • Kalamazoo Valley Community College

  • Southwestern Michigan College

  • Davenport University




  • Field Trips:  From Art Prize to Kendall to Grand Valley State University... just to name a few! The trips are all related to the program you are studying. You will love learning more from the experience. Job Placement services help to coordinate the field trips in conjunction with your classroom instructor. Many times you will see cutting edge technology and amazing projects.

  • Job Shadowing:  Sometimes you have to see it to believe it... and to find out if you like a career, too! Job shadowing provides up to a one-week experience to observe a sponsor working in the job related to your career goal. You will see exactly what he/she does on the job and get a clear understanding of what the occupation offers. 

  • Unpaid Cooperative Education (co-op):  Students may be placed with an employer for a limited time and not compensated. The unpaid student does not perform services for the purpose of advancing the business enterprise of the employer. Rather, the employer permits the student to obtain exposure to the work involved in an occupation under the supervision of regular employees or the employer. The training should not be for more than a total of 45 hours and must be conducted under a written training agreement



  • Cooperative Education (Co-op):  Co-op is a structured program where seniors or second semester juniors work part time while earning for high school credit.  Their job must be related to the vocational class in which they are currently enrolled, or one previously taken.  Co-op allows the student to apply skills learned in class to the actual work setting.  The job also gives the student specialized occupational training and an opportunity to apply good work habits and attitudes in the business world. 

To be recommended for co-op, students also need to have 90% attendance for the last 30 days prior to placement.  Students may be required to return to their programs for a specified amount of time for related instruction.  There is a formal written agreement between the school, employers, and the student.



  • Design Studio Assistant

  • Graphic Designer

  • Industrial Designer

  • Art Director

  • Architect

  • Animator

  • Typographer

  • Web Page Designer

  • Sign Maker

  • Advertising Artist