Logo Scavenger Hunt
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Take a screen capture of your results.
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How many did you get correct of the 20 logos?
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How well can you spot the differences?
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Which ones did you miss and why?
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What were some of the defining features that made it tricky to distinguish?
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What are the changes that Apple made over the years?
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Why do logos evolve or change over time?
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Does the evolution or modernization result in a more effective logo design? Why or why not?
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Can you cite an example of a logo that you remember changing and the results?
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What is this logo promoting?
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What role do the colors have in the design?
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If the colors were changed to green and/or blue, what kind of message would it portray about electricity?
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How many different logo design styles did you notice?
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Discuss the reasons why you were able to pick out different styles. Think of typeface and graphics.
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Which logo design is your favorite and why do you think you favor this one over the others?